New studio · est. 2026

games that
make you
feel alive.

Litra Studios is a four-person playground from the founders of litra.media. We've spent a decade reverse-engineering virality. Now we're putting it inside games.

Our thesis · 01

Engagement isn't a metric. It's a feeling.

For ten years we built audiences in the billions. The feeds got faster. The dopamine got cheaper. People got lonelier.

We're done renting attention. Litra Studios builds games designed around vitality — the actual, measurable feeling of being alive. Curiosity. Flow. Surprise. The good kind of compulsive.

Same playbook that built the agency, pointed at something that lasts longer than a 9-second hook.

2.4B
Combined social reach across founders
10y
Decoding what makes content stick
4
Founders. No investors. No board.
Hours we'll spend playtesting
The four · 02

Four creators who couldn't sit still.

portrait of mudasar →
@mudasartiktokig
Mudasar
CEO · vision & biz
980K
followers
portrait of seb →
@sebyttiktok
Seb
Creative director
1.2M
followers
portrait of armin →
@arminigx
Armin
Head of product
740K
followers
portrait of shane →
@shanetiktokyt
Shane
Head of growth
1.6M
followers
Now in development · 03
First title · 2026

go viral!

A social media tycoon game where you get all the fun of going viral — without any of the hassle. Play minigames that translate directly to your real-world vitality.

01Score-chasing minigames
02Vitality, not vanity metrics
03Built for short bursts
04Mobile first
Sister company
litra.media — the agency that started it all
For brands that want to actually move people. Same four founders, same playbook. Now feeding the studio.
Visit litra.media